Michelle Burtchell, VP of Marketing.
Property managers have spent the last several years combatting unprecedented market forces. Rising costs related to housing, frequently changing regulations, an evolving proptech landscape, and growing demand for digital experience by renters and owners top the list while changes in renter demographics and shifts in property owner expectations compound these challenges exponentially.
And, if these challenges were not enough, COVID-19 and the subsequent economic recession further intensified the pressures on today’s property managers who are now walking a tightrope to keep people in their homes while protecting clients’ investment.
In this environment, Buildium, a RealPage company, offers property managers, of both rentals as well as community associations, its unique combination of a cloud-based property management platform and the award-winning support team. In fact, central to Buildium’s success over the last 15 years is its emphasis on the relationships with its customers. “The way we talk about Buildium’s company culture is ‘humans first, then everything else,’” says Michelle Burtchell, VP of Marketing of the company.
“We believe that having this as part of our DNA is what keeps our offerings aligned with our customers’ evolving challenges and the opportunities that shape their every day.”
With Buildium, property managers can handle the entire resident lifecycle online, manage a full range of property accounting needs, and offer real-time, on-demand information to residents and owners. The company provides dedicated online portals to facilitate communications and payments between property managers and their residents and owners, which has only grown more critical in this “zero-touch” environment caused by COVID-19. By providing options such as online leasing capabilities, electronic payment options, digital communications and more, property managers are able to still provide a high level of service while keeping their communities safe.
Each year, Buildium publishes its authoritative State of the Property Management Industry Report, which includes the voices of thousands of property managers, residents, and owners. In this year’s report, over 77 percent of property managers said they were expecting to grow their businesses despite the pandemic and recession. “That optimism was not what we thought we would hear,” says Burtchell. “But as we dug into the responses we saw a consistent thread of determination and adaptability come through that showed us what was fueling their plans for growth, no matter what the circumstances.”
Buildium is committed to helping its customers achieve that growth, and, in 2020, has released some major next-generation capabilities. First, the company has introduced an Analytics and Insights capability that provides property managers real-time information about their business performance in comparison to industry benchmarks, allowing the customer to strategically set and measure goals far beyond traditional reporting. In addition, Buildium’s new open API gives property managers the capability to integrate their most critical property, resident, and accounting data with other business applications for greater insights and better decision-making. “We believe that the future of property management is open,” comments Burtchell. “What it means is: with innovation in the proptech space in the last few years there comes an avalanche of data that cannot remain locked inside a closed system. This creates an opportunity to analyze the data for actionable insights. Creating a 3D view of your business using that data can only happen when all of your solutions integrate with and talk to each other. Such an integrated technology approach will help you chart the course for your future.”